Branding | Creative Direction

THE CLIENT.

Emissary is a traveling pop-up school that hosts events for aspiring connoisseurs of distilled and brewed spirits from around the world. 

THE OPPORTUNITY.

A technology investor, who had experience working with colleagues across the globe had spent a lot of time indulging in the spirits of different countries to the point that he started to appreciate the differences in these unique alcoholic beverages. He wanted to bring these flavors to an American audience by educating them through pop-up schools. Agadi was contracted to develop branding, positioning, and a unique visual identity to bring “Emissary” to life.

THE process.

This school started with a simple idea, but it needed a name that spoke of dignity, education and shared cultures. After a few rounds with the client, we agreed on Emissary, as that represents the globe and the idea of trading information. We then started to build out brand statements to help ground this new school on its mission. We followed that with building out a visual identity that helped provide the framework for the different tactics below. The school would focus on different countries at a time, so it was important to have a little unique branding to each distilled or brewed drink, paired with an “Emissary” stamp to tie it back.

Website

THE feedback.

Our client started this project thinking he only needed a logo, but as we worked through different stages of creative development, we discussed needing something to ground this overall brand. It was a collaborative effort that included his team through every step of building this brand identity as well as the website and class materials. The client and his team were very pleased with the results.